How many LinkedIn Groups are there? 2.9 million ( LinkedIn, August 2021).other content types ( LinkedIn, January 2021). How much do employees engage with company page posts? When a company page posts, 30% of the engagement comes from employees, who are 14x more likely to share that content vs.Since its soft launch it has seen 2 million members - including me! - sign up ( LinkedIn, October 2021). How many people are using LinkedIn Services Marketplace? LinkedIn opened up its Services page functionality, primarily aimed at the freelancer market, in October 2021.LinkedIn also noticed a 24% increase in engagement globally from this audience since April 2020 ( LinkedIn, August 2021). How many SMB users are on LinkedIn? LinkedIn calculates that there are 94 million SMB (1-200 employees) users globally on the platform (my Sales Navigator search came out at 5 million in the UK).A look at Sales Navigator (November 2021) showed that only 25% of UK CEOs of companies employing more than 200 people have posted in the past 90 days. According to FTI, only 26% of FTSE 100 CEOs are posting regularly on at least one of LinkedIn, Twitter or Instagram ( FTI, January 2021). How many CEOs publish regularly on LinkedIn? If you're looking at large companies, then not a lot.According to FTI Consulting research (February 2021) only 51% of FTSE 100 CEOs are on LinkedIn. 62% of Fortune 500 CEOs are on social media, of which LinkedIn is number one choice, with 92% coverage ( Influential Executive 2020). How many business leaders are on LinkedIn? There are different stats our there.Similarly, 73% of buyers are more likely to consider a brand if the salesperson reaches out via LinkedIn ( LinkedIn State of Sales Report 2021). What difference does a strong LinkedIn profile makes to salespeople? Apparently 79% of buyers are more likely to consider a brand if the salesperson they’re working with has an informative LinkedIn profile.According to LinkedIn, marketers see 2x higher conversion rates on LinkedIn and brand and acquisition rates are 6x more likely to convert. 40% of B2B marketers say LinkedIn is the most effective platform ( eMarketer 2019). Is LinkedIn effective for B2B marketing? Yes (although this question requires a longer answer!).eMarketer’s Digital Trust Benchmark Report 2021 puts LinkedIn ahead of the likes of Facebook, Snap and Twitter, based on a survey of over 1,700 users in the US. Which social media platform is most trusted? LinkedIn comes out top amongst the major players.How many people use Sales Navigator? I couldn't find a definitive number, but LinkedIn claims it has seen a 60% Sales Navigator increase in the last year, with 59% of Forbes Global 500 companies, and 64% of the Forbes Fastest growing companies are Sales Navigator users ( LinkedIn State of Sales Report 2021).Who uses LinkedIn? LinkedIn's gender breakdown is 56.6% male 43.4% female, while the most popular age group on the platform is 25-34 years old (based on advertising reach WeAreSocial/Hootsuite October 2021).There was also a 55% year-over-year increase in conversations among connections on LinkedIn from March 2019 to March 2020, with a 60% increase in content creation in the same period. Sessions (how much it is used) are 30% year on year ( July 2021), revenues up 42% year on year, and confirmed hires up 160% year on year ( October 2021). Across almost every measure, you'd describe LinkedIn as growing (although numbers can sometimes be hard to unpick). How much money does LinkedIn make? In 2020 LinkedIn's revenue was $8 billion, up from $6.7 billion in 2019 and $5.8 billion in 2018 ( Business of Apps).It bought LinkedIn in 2016 for $26.2 billion. How many companies are on LinkedIn? As of November 2021, LinkedIn claims that 57 million companies are listed on the platform (whether that includes government departments, schools, not for profits etc., I don't know).Although not China, which is soon to sunset and convert to a jobs app. Suffice is to say it's in a lot of places. LinkedIn's own marketing materials sometimes say "more than 200 countries and territories", but we don't know how many more.
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